Creative Statement

When you have completed writing, delete ALL of my notes - but keep the headings.

Explain the MAIN IDEA for this assignment

Explain that you chose from the range of starting points from the exam paper, explored the theme in a broad manner and then wrote and developed your own brief.

What personally attracted you to the theme in the first place?

Describe the CONTEXT of your work

Discuss a couple of the techniques or means of communicating that you first researched.

"My original research lead you to consider a range of techniques, media and means of communicating my ideas for (album cover, magazine, book cover)."
 

What is the purpose of your design? Who is it appealing to? Where might it be seen?
 

"The purpose of my design is two-fold. I have to ensure that the design communicates ....... to the audience and that

What important genre or formal conventions did you take into consideration?

Whose work REALLY inspired you? What was it about their work that gave you such a creative spark? Most importantly, how did you take this inspiration and develop it? 

What meaning do you want your audience to get from your piece? This could be just a general poetic feeling or maybe definite literal information. Possibly a mixture of them both?

REFLECT on your work critically as it progresses and on its completion

You began with a stage of research into similar artefacts, formal conventions, similar typography.

How did this initial stage help guide your ideas?

You looked at artists and designers that work in a related way, analysed their work and produced a creative response. How did the artist inspire you and give you new ideas?

Next, you gathered primary resources. You took photographs and made a series of initial thumbnails in order to begin the design process. You made a set of drawings and refined your ideas further. You also gathered typography and made your own examples. How did the primary research stage help further develop your work?

Next was a stage of exploring media. You looked at another artist and allowed their ideas to influence you. You didn’t copy them, you gained a ‘new creative direction’ from them. You tried your refined idea out by exploring different media. 

You then explored how colour could be used for your artefact. You used a ‘colour gamut’ to see how the different colour schemes communicated. Why did you choose your final colour scheme? What is it communicating? 

Finally, be critical about your final piece. Does it effectively communicate your idea? What are you pleased with? What and how could you improve it?