Creative Statement for Component 1

Task:
You are to begin to write your Creative Statement for Component 1. 
This is what the moderator requires to help them understand your project.

Open the Creative Statement Template on Google Drive HERE. 

Remember to look at an example HERE

Presentation of Final Piece

Once you have completed your work, it is time for the presentation of your Final Piece. 
Consider places where you might see your artefact in the real world.

Screenshot from the web or use your own photos. Photoshop your work onto the screenshots.

Children's Picturebooks = ReadBrightly    Waterstones   TheGuardian   
Music = Spotify    Apple Music     Amazon
Magazines = Newsstand

Investigating Colour.

Objective

In order for you to fully explore the combinations of colours that you could potentially use in your design, you must try your latest idea in various colour schemes.

Task

Take your latest ideas and colour it using colour scheme ideas. This could include:

Monochromatic, complementary, analogous and triadic. There are many more examples - high saturation, low saturation with spot colour. It's up to you.
If you want to attempt your own schemes, you are welcome.

*Please ensure that the colour choice you make for your final pieces is included in the examples that you create.

Presentation

Post to your presentation with an explanation of what and why you have done this. You should also point out the most successful version and explain why.

Checklist for assessment

Can we tell straight away that you have consciously used colour?

Below is Michael's A* example.

Exploring media

Exploring media

In a nutshell, make your design. Just see how it goes.

It is very important that you are influenced by the artist you have just studied in SOME way. You may wish to incorporate another - linked! - artist / designer / photographer and do another small investigation.

For this task, you will have time to develop your ideas by exploring different media. You should attempt to choose a technique or medium that is similar to one that you have mainly been using. For example, if you have begun to create a photography-based artefact, choose more photography developments that show that you can move an idea along, that you are playful and creative.

Look in my books and on Pinterest for ideas.

By the end of this section, your idea should have moved along considerably and you should be breaking new ground.

Please have fun, work hard, and be playful. Honestly, you will get marks for being courageous as well as skilful.

Explain your personal response and criticise and analyse their work. Use the relevant questions on the LOOKING AT ARTEFACTS sentence starters sheet to help your questioning and responses. 


The full 'Looking At Artefacts' sheet is HERE

Refined Drafts

Objective
To further develop your layout ideas

Task
Take one of your favourite scamps and draw it neater at an A5-ish size.

Do this 3 times with the same design, refining each time as you go. After each drawing, annotate to describe what elements you can change and refine. This could be type size/placement, character size/placement,
You don't have to include colour at this stage.

AO2 Refine their
ideas through experimenting and selecting appropriate resources, media, materials, techniques and processes

Presentation
Photograph and post to presentation.

Checklist for assessment
3 refined drafts with annotations.

Deadline
First day back after Summer hols

Similar Artefact Typography - Homework

Objective
To research the variety of typography used on your chosen artefact.
To select a possible typeface for your product.

Task 1:

Gather together 10 or more examples of similar artefacts. (If you are making a console game cover, then you will collect lots of game covers.)

Crop them so that it only shows the type of the title.

Print them off and stick them in your sketchbook

• Describe the fonts used.
• Are there any similarities that appear in many examples?
• Why do you think they are suitable for the artefacts?
• Analyse using the Style & Personality section of these type terms

Task 2:

Look on Dafont to select a typeface that could be used on your own artefact.

• Try a few
• Present them using the name of your artefact
• Describe why the examples you have chosen is good for your design.

Task 3:
Choose ypur favourite example.
How has the designer arrived at the type design? What is it made of or look like? (scuffed metal, swords, wooden branches, cloud etc)
Use images and swatches to explain. 

Expected time

2 hr +

Deadline

Start of the lesson - Wed 19 June

Emulating and Artist